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Organic teas from JACK&JO

The natural taste of teas from around the world in a colourful guise

The natural choice of box for nature's riches

Two Spice is a Swiss company with over 600 employees, which for the past 26 years has been delivering a variety of different product ideas in the catering industry. The company is guided by two key principles: firstly, its products and services must be of the highest possible quality. Secondly, they must create a very special ambiance in which both staff and guests feel at ease. In the company's restaurants, which go under the name JACK&JO, the focus is on fast food as part of a healthy, nutrition-conscious diet. This style of catering is known as: "Slow Fast Food".

To enable their guests to take a piece of this "feel-good" atmosphere back home with them, JACK&JO created a range of teas, which come in nine varieties. Visually – thanks to the packaging – they match the JACK&JO brand concept perfectly. The natural appearance of the cartons from manufacturer Ebro Color reflects the nature of the product. Two Spice assigned a different colour to each of the teas, and this is used for the upper half of the boxes. Customers can see at a glance the diversity of the product range, which is sourced from the different growing regions of the world.

Jack Jo Schachteln Organic teas from JACK&JO

Organic teas from JACK&JO

The natural taste of teas from around the world in a colourful guise

The natural choice of box for nature's riches

Two Spice is a Swiss company with over 600 employees, which for the past 26 years has been delivering a variety of different product ideas in the catering industry. The company is guided by two key principles: firstly, its products and services must be of the highest possible quality. Secondly, they must create a very special ambiance in which both staff and guests feel at ease. In the company's restaurants, which go under the name JACK&JO, the focus is on fast food as part of a healthy, nutrition-conscious diet. This style of catering is known as: "Slow Fast Food".

To enable their guests to take a piece of this "feel-good" atmosphere back home with them, JACK&JO created a range of teas, which come in nine varieties. Visually – thanks to the packaging – they match the JACK&JO brand concept perfectly. The natural appearance of the cartons from manufacturer Ebro Color reflects the nature of the product. Two Spice assigned a different colour to each of the teas, and this is used for the upper half of the boxes. Customers can see at a glance the diversity of the product range, which is sourced from the different growing regions of the world.

Jack Jo Schachteln

Unwind with tea and JACK&JO

The groundwork for Two Spice was laid in 1990 with the opening of CaBaRes, a small cabaret club in Zurich. Since that time, the founders Marc Saxer and Daniel Kehl have continued to create and introduce new gastronomic concepts, whilst remaining true to their principle of combining professional service with standout catering of the highest quality.

JACK&JO is one of the newest ideas from Two Spice. It is all about Slow Fast Food and is based on the Slow Food movement founded by Carlo Petrini in Turin. Petrini bases his concept of food on the three basic principles of "good, clean and fair". Martin Wyss, Head of Trading at Two Spice Trading describes how this concept is put into practice at JACK&JO. He used the example of French fries, which JACK&JO offers as Handcut Fries. "Our fries are made from fresh potatoes, which we source directly from the farm. As a result, they are better quality and more sustainable." The food is served quickly and is not expensive. Guests can also order food to take away. Packaging for takeaway food is kept to a minimum – a burger just gets a paper bag, for example.

The blends of tea offered by JACK&JO are organically grown and contain no artificial flavours. Two Spice sources them from the best traditional growing areas around the world. The company also insists upon the highest standards of product quality and fairness in the manufacturing process. All of the teas have bio.inspecta certification and carry the European organic label. And, of course, the packaging by Ebro Color is FSC-certified.

A cardboard box in a natural look - modern, simple and timeless

Wyss and his team were quite specific about the packaging and materials they needed to achieve the authentic JACK&JO "look and feel". They wanted to use recycled cardboard so that customers could both see and feel the eco-friendly concept. Unfortunately, this created a problem. "You are not supposed to package foodstuffs in recycled cardboard. But we wanted to do so because it was right for our product," explains Martin Wyss. Ebro Color was ready with a suitable solution. To achieve the recycled look with a food-safe CC2 box, the packaging manufacturer suggested turning the box inside out. The uncoated back of the virgin fibre based carton, which is normally on the inside, would then be on the outside of the box. This solution gave rise to another challenge, because the back of the carton is not flat. This makes printing more difficult. The ink flow settings have to be increased and the right degree of saturation found. Ebro Color customer advisor Thomas Valet explains: "If there is too much water in the ink, the board gets too wet. If we use too little water, the colours smear and you can no longer read the smallest text." Fortunately, Ebro Color was able to find the right mix. The end result was colourful bag boxes with automatic box bottoms that are food-safe yet look and feel like they are made from recycled board.

The folding boxes are horizontally divided into two equal sections. The JACK&JO logo is printed in black under the large cut out window in the lower half of the box, which is natural white. A black drawing of a plant appears across the left corner of the box. The text "Tea is always a good idea" is positioned on the right side wall. The top half of each box is printed in a different colour. The colour palette includes four different shades of green and turquoise, red and orange, light brown and two shades of purple.

Each of the tea blends is represented by a number between 1 and 9, which is knocked out of the solid coloured area in the top half of the box. The numbers thus appear in the natural white colour of the carton, which immediately catches the consumer's eye. The same number, but smaller, is also reversed out of the coloured side panels. The name of the blend appears in natural white beneath the number. The numbers and colours help customers to quickly pick out their favourite tea. "Ebro created a folding box for us that allows the consumer to instantly appreciate and experience the naturalness of the product. It promises a sense of well-being," says Martin Wyss.

Good, clean and fair – a perfect combination of product and packaging

The partnership of Two Spice and Ebro Color has proved to be a very compatible one. Both companies are committed to quality, sustainability and fairness. But each is still, as Martin Wyss points out, "young, trendy and innovative". He values the quality of Ebro Color's product, the fast turnaround and availability, as well as the prices – in a word, "the total package." He also praised the Albstadt-based carton manufacturer's openness to new ideas and solution-oriented working methods.

In April 2015, the switch to new packaging was carried out without incident. The teas have since been sold exclusively in JACK&JO restaurants, where they have been very well received. As far as the customers' reactions to the product are concerned, Martin Wyss is in no doubt: "The packaging, the overall look has gone down well." The colourful recycled look of the cardboard packaging reflects the natural variety of JACK&JO organic teas and lets customers know that they a holding one of nature's special gifts in their hands.

Jack Jo Schachteln

Ebro Color GmbH with 5,0 out of 5 based on 26 reviews

Address & Contact

Ebro Color GmbH
Ehestetter Weg 10
72458 Albstadt
Germany

Phone: +49-(0)7431-94829-0
Fax: +49-(0)7431-94829-20
mail@ebrocolor.com